Connecting with your shoppers through interactive, personalised and dynamic experiences makes for a far more conversational and simple journey.

In-store, a shopper would simply ask an assistant a question, so not having that guidance online can make shopping isolating and frustrating.

Conversational commerce enables dialogue between a user and the online shop, and while it might not be verbal, there is certainly a back and forth feed of data that provides shoppers with all important information in real-time.

Let’s take a look at some examples of conversational commerce that are present and various stages throughout the customer journey and create an intuitive path to purchase…

Rachel King

Rachel is a Content Marketing Specialist, creating insightful materials on all things eCommerce, tech and Findologic that drive growth and awareness. Rachel has a wide understanding of the tech space, before joining Findologic, she produced content for global FinTech publications as well as working closely with industry leaders for a range of marketing initiatives.