With a vision to significantly improve the level of service that existed in the university team-wear industry, Kitlocker.com operates within several sectors of the sports and leisurewear market. With the original premise of offering quality service still at the forefront of everything they do, the retailer decided that enhancing product discovery would support this business objective as competitors continue to upgrade their offerings.

The Findologic experience

Just weeks into going live, Kitlocker.com have noticed a substantial improvement. As a busy e-commerce team navigating peak season, the speed and ease with which improvements could be made have been a huge benefit, allowing Kitlocker.com to do significant housekeeping, product tagging and synonym work.

In addition to this, Managing Director, Mike Kent, describes the old vs. new user interface as ‘night and day’, highlighting the speed and navigational features as major contributors in getting users from point A to point B seamlessly.

More features Kitlocker.com recognise as having a direct impact on overall CX and conversion include:

• Mobile UX with simplified and intuitive navigation and features
• Merchandising which has offered more control over product hierarchy in line with business goals
• Landing pages for redirection to search query optimised pages
• Search Bar First Click Interaction Recommendations