Mobile commerce has become ubiquitous, but many retailers are failing to recognise that the flow state for mobile differs greatly from desktop. 

63% of people will abandon a product or website as a result of preventable usability issues, so by prioritising mobile and overcoming the challenges associated with limited screen real estate, retailers are able to create an intuitive path to conversion.

 For example, Search overlays should cover the entire screen. It is also best practice to keep the number of search suggestions deliberately limited. Users shouldn’t have to scroll to view suggestions and the interface should be simple to avoid cumbersome and fiddly navigation.

 The use of everpresent filters – small icons that remain visible on a user’s screen as they scroll allows shoppers to enhance their search at any time, without the all too familiar friction of having to scroll back up to the top. Meanwhile, off-canvas filters are collapsible and will be hidden when not in use to make use of screen space.

Through Findologic’s A.I. based shopping assistant, Li.S.A® we understand shopper behaviours and preferences, minimising touch points and relieving the burden associated with mobile, so that browsers can sit back and enjoy personalised results.

If we take a look at social giants such as Facebook or Instagram, touchpoints are identifiable instantly with central elements that have become almost instinctive in our everyday lives. Replicating this experience within m-commerce and minimising discrepancies between the channel’s users interact with every day, provides a more intrinsic experience.

With so much potential to capitalise on the current ecommerce boom, there is a requirement to become more mobile-centric in their strategies. Book a complimentary consultation with the FIndologic Team to understand how you can optimise for success.

Rachel King

Rachel is a Content Marketing Specialist, creating insightful materials on all things eCommerce, tech and Findologic that drive growth and awareness. Rachel has a wide understanding of the tech space, before joining Findologic, she produced content for global FinTech publications as well as working closely with industry leaders for a range of marketing initiatives.