Merchandising

Harness the power of merchandising to increase product visibility and support business strategy

Optimise your results pages. Control the hierarchy of particular products via our user-friendly backend in line with your business goals.

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Findologic Merchandising Features

Our clients have full control over merchandising. Findologic has created a powerful merchandising tool with a comprehensive set of features working in tandem to derive insights, link trends and deliver results inline with your unique business requirements - all controlled via our user friendly backend.

Promotions

Implement temporary campaigns across your website, on desktop and mobile to support promotions. Place banners for relevant search terms in the autocomplete or other pages throughout navigation and benefit from full exposure throughout the customer journey.

You benefit from: making your shoppers aware of the right promotions at the right time in order to support business goals.

Your customer benefits from: offers and promotions and increased exposure to products that are relevant to them.

Search Concepts

Predefined rules and search logics allow retailers to produce optimal results that convert, regardless of how broad the query was or how comprehensive of a product range you have.

You benefit from: making sense of search queries and product feeds so you can get your shoppers from point A to B efficiently and effectively.

Your customer benefits from: real-time, appropriate results with minimal effort or frustration - Findologic does all the heavy lifting in the background.

Product Placements

Link specific products to specific search queries. Using the Findologic backend, guarantee prime position for particular products if a user submits a related query.

You benefit from: getting users to the products the want, with no hassle.

Your customer benefits from: effective product discoverability.

Product Pushing

Take control of your results listings and augment product hierarchies to present shoppers with valuable recommendations, or prioritise product groups in line with your business goals.

You benefit from: easily fine-tune and visualize results pages to support strategic goals.

Your customer benefits from: increased visibility of groups that appeal to you.

Landing Pages

Search is at the epicenter or discovery. Incorporate a variety of content into your search function. Our algorithm doesn’t just search product listings, also content that isn’t included in your product feed, for example return policies.

You benefit from: increased visibility across all content.

Your customer benefits from: easily discoverable content and reduced touchpoints due to direct navigation.

Landing Pages

Search is at the epicenter or discovery. Incorporate a variety of content into your search function. Our algorithm doesn’t just search product listings, also content that isn’t included in your product feed, for example return policies.

You benefit from: increased visibility across all content.

Your customer benefits from: easily discoverable content and reduced touchpoints due to direct navigation.

Campaigns

Our campaigns manager provides retailers with a holistic view of all their activities, allowing for simple and effective planning, implementation and monitoring throughout the lifecycle of a campaign.

You benefit from: easily fine-tune and visualise results pages to support strategic goals.

Your customer benefits from: increased visibility of specific product groups that appeal to you.

KPI tracking made simple

Measure success and derive insights via 360 degree analytics. With our Google Analytics integration, you can keep track of performance and make informed decisions based on a comprehensive set of data.