About the Whitepaper:

Acquiring and converting customers are arguably the most important initiatives for online retailers today. These two strategies are dependent on their counterpart’s effectiveness to cement their value.

This white paper explains how you can leverage what you know about your customers and their behaviour to drive high-quality traffic and increase conversions.

Together with leading international ecommerce agency Swanky, we explore how retailers can use what they know about their customers to improve the quality of users coming to their ecommerce site and craft a customer-centric UX that’s optimised for conversion.